UFC 329 Sets Streaming Record With Nearly 16 Million Viewers

Paramount+ says UFC 329 delivered its biggest audience yet, with the McGregor vs. Holloway 2 card drawing nearly 16 million viewers across the United States and Latin America.

According to numbers released by the streamer, the event pulled in 15.9 million viewers and peaked at 8.3 million concurrent streams, marking a new streaming record for Paramount+ in live sports. The company touted the figures as a milestone moment for its live-event strategy, which has increasingly leaned on major combat sports cards to drive subscriptions and real-time engagement.

The rematch between Conor McGregor and Max Holloway served as the headline attraction, and the numbers suggest it lived up to its billing as a major draw for the promotion. UFC has continued to lean into rivalries and rematches at the top of its cards to fuel pay-per-view and streaming interest, and UFC 329’s performance gives Paramount+ another data point to point to as it builds out its sports programming slate.

Streaming numbers like these have become an increasingly important measuring stick across combat sports and pro wrestling alike, as promotions and platforms look for ways to prove audience reach in a fragmented media landscape. For UFC and Paramount+, UFC 329’s haul offers a strong signal heading into future marquee bouts on the platform.

No word yet on whether Paramount+ plans to release similar viewership breakdowns for upcoming cards, but if UFC 329’s numbers are any indication, the streamer will likely keep highlighting big fight performances as part of its ongoing sports push.