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Report: WWE Not Planning LA Knight Heel Turn Despite Bloodline Feud

By ·September 30, 2026
Report: WWE Not Planning LA Knight Heel Turn Despite Bloodline Feud

LA Knight’s escalating tension with Roman Reigns and The Bloodline has fans speculating about a possible heel turn, but word out of WWE suggests that’s not the direction the company has in mind, at least for now. During a recent fan Q&A session, insider WrestleVotes addressed the question directly, and the takeaway was that WWE isn’t looking to flip Knight’s alignment anytime soon.

The speculation makes sense given the current storyline. Knight has found himself increasingly at odds with Reigns and the Bloodline faction, the kind of feud that has historically been fertile ground for alignment shifts in WWE. Turning a top babyface heel in the middle of a hot program with a group as dominant and polarizing as the Bloodline is a classic playbook move, and it’s easy to see why fans started connecting the dots.

But LA Knight’s entire rise to the main event picture has been built on his connection with the crowd. His catchphrases, his mic work, and his underdog energy as a fan favorite have made him one of the most reliably over acts on WWE programming over the past couple of years. Turning him now would mean gambling with an established babyface act at a moment when the company clearly still sees value in him as a face-of-the-roster type, especially with a red-hot rivalry against a heel faction as strong as Reigns and the Bloodline already delivering without needing an alignment change to spice it up.

That’s likely part of the calculation here. Feuds against The Bloodline don’t require the opposition to turn heel to work — the faction itself provides more than enough heat, and pairing a top babyface against it is a tried-and-true formula. Turning Knight now could risk diluting the very thing that makes him a valuable box-office and merchandise draw: fans cheering for him unconditionally.

Of course, WWE has been known to change plans on the fly, and nothing in wrestling is ever truly “off the table.” Storylines shift based on crowd reaction, business needs, and how a program is drawing in the moment. If the Reigns feud continues to escalate and WWE decides it needs a fresh wrinkle, a heel turn could always resurface as an option down the road. For now, though, all signs point to Knight staying squarely in the fans’ corner as he continues to tangle with Reigns and the Bloodline.

It’s worth watching how this program is built out over the coming weeks. Knight’s momentum as a babyface has been one of WWE’s more consistent success stories, and keeping him on that side of the line while he takes on the top heel faction in the company gives creative plenty of room to keep the story compelling without needing to reinvent his character. Whether that holds as the feud intensifies remains to be seen, but for the moment, the company appears content to let LA Knight keep doing what’s gotten him this far.

Written by PW Exclusive Staff

Reporting and match coverage produced by the PW Exclusive team. Articles under this byline are drafted with AI assistance and reviewed before publication — see our editorial standards for how we work.

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