Swerve Strickland Stars in AEW’s New Partnership Ad with Heavys Headphones

All Elite Wrestling has entered into a partnership with Heavys, a headphone brand that markets itself as the world’s first headphones built specifically for metal fans, and Swerve Strickland has been tapped as the face of the collaboration.

Strickland appears in a new advertisement promoting the AEW x Heavys co-branded headphones, which are designed to replicate the experience of live music. According to the product’s specs, the headphones are powered by eight drivers with a patented design and feature five microphones along with up to 50 hours of battery life.

The choice of Strickland as the campaign’s centerpiece makes sense on paper. One of AEW’s highest-profile talents and a former AEW World Champion, Swerve has cultivated a persona that blends intensity with mainstream appeal — qualities that translate well into a brand ambassadorship targeting hardcore music enthusiasts.

Partnerships like this one reflect AEW’s ongoing effort to expand its brand footprint beyond the wrestling world and align with lifestyle and entertainment products that resonate with its fanbase. Heavys, with its niche focus on metal and live-music immersion, fits the kind of high-energy, counterculture-adjacent image that AEW has leaned into since its founding.

It remains to be seen how broadly the campaign will be rolled out, but with Strickland continuing to be one of the company’s most prominent figures, the collaboration gives Heavys a recognizable wrestling name to carry the product to a new audience.