Roman Reigns, Cody Rhodes Face Off In Rock-Paper-Scissors For Street Fighter Promo

Roman Reigns and Cody Rhodes took their rivalry off WWE television once again, this time settling into a game of rock-paper-scissors while promoting the upcoming Street Fighter movie. The two stars appeared together to plug the film, and the lighthearted matchup gave fans a glimpse of their competitive chemistry outside the ring.

It’s not the first time Reigns and Rhodes have crossed paths away from WWE programming to support outside projects, and moments like these tend to resonate with fans precisely because of how much heat their in-ring history carries. Their rivalry has been one of the most consequential arcs in WWE over the past several years, built on Rhodes’s long pursuit of the title Reigns held for an extended reign and the eventual passing of the torch between the two. Even in a promotional, non-wrestling setting, the built-in tension and mutual respect between them gives this kind of crossover appearance more juice than a typical publicity stop.

These branded tie-ins have become a regular part of how WWE’s biggest stars operate in 2026. With Reigns and Rhodes both functioning as centerpiece attractions for the company, appearances tied to major film releases like Street Fighter are a natural extension of their mainstream visibility — the kind of crossover moment WWE has leaned into more and more as it pushes its top names into pop culture spaces beyond wrestling programming. For a franchise like Street Fighter, which thrives on head-to-head competition and rivalry, pairing two performers whose entire WWE story has been built on confrontation is an easy and effective marketing play.

For fans, the appeal is less about the specific outcome of a rock-paper-scissors throwdown and more about seeing two performers who’ve shared some of WWE’s most memorable moments still finding ways to needle each other, even in a goofy, low-stakes format. It’s a reminder that the chemistry between Reigns and Rhodes extends well past their matches — whether it’s a WrestleMania main event or a promotional stunt for a video-game movie, the two have a dynamic that audiences respond to.

There’s no indication this crossover appearance ties into any new storyline development between the two inside WWE, and nothing from the appearance points to an upcoming program being teased. It reads as exactly what it is: two of wrestling’s biggest stars lending their star power to a film promotion while having a bit of fun with their on-screen history.

Still, with Reigns and Rhodes both remaining fixtures near the top of WWE’s card, any public interaction between them tends to draw attention, and this one is no exception. Whether or not their rivalry resumes on WWE television in the future, moments like this keep the connection between the two in the conversation.

Expect more promotional appearances of this kind as the Street Fighter movie’s release approaches, with WWE continuing to use its top-tier talent to bridge the gap between the wrestling ring and mainstream entertainment.