Nikki & Brie Garcia Team With NASCAR’s Alex Labbé for Bonita Bonita Wine Partnership at Sonoma Raceway

The Bella Twins are taking their Bonita Bonita wine brand into the fast lane. Nikki and Brie Garcia — known to wrestling fans worldwide as the Bella Twins — have announced a partnership with NASCAR Xfinity Series driver Alex Labbé, bringing together the siblings’ wine label and the world of professional stock car racing.

The collaboration was announced on June 23, 2026, with Sonoma Raceway serving as the backdrop for the joint venture. Labbé, who competes in NASCAR’s second-tier Xfinity Series, is the face of the promotional tie-in alongside the Garcia sisters and their Bonita Bonita brand.

Bonita Bonita has been a passion project for Nikki and Brie since stepping away from in-ring competition, representing one of the more prominent business ventures the two have pursued post-WWE. Pairing the brand with a motorsports platform gives Bonita Bonita exposure to an entirely new audience, and Sonoma Raceway — a road course event that draws strong West Coast crowds — provides a high-profile stage for the launch.

For Labbé, the partnership adds a lifestyle and entertainment angle to his racing profile, a common strategy among drivers looking to grow their personal brand beyond the track. The crossover between professional wrestling personalities and other major sports properties has become increasingly common in recent years, and this collaboration fits squarely into that trend.

Details on any ongoing activations or additional events connected to the partnership were not immediately specified.