Dios Azul Tequila Signs On as Official Tequila Partner of AEW Forbidden Door on June 28

AEW has locked in a new sponsorship deal ahead of Forbidden Door, naming Dios Azul Tequila the official tequila partner of this Sunday’s pay-per-view event at the SAP Center in San Jose, California.

The partnership covers a wide range of activations inside and around the arena. Fans 21 and older will be able to purchase a custom Dios Azul Forbidden Door Margarita served in a limited-edition commemorative collector’s cup made exclusively for the event. The drink will be available at the Corona/Maru-Hi Bar outside Section 215 near the North Entrance and at a portable bar near the South Entrance outside Section 101.

Beyond the bar program, Dios Azul branding will appear in in-arena signage, broadcast elements, and digital assets throughout the evening. The deal also includes a sponsored match presentation, concourse sampling, and fan engagement opportunities — including an appearance by AEW talent on the concourse before the pay-per-view kicks off.

“Dios Azul was built on the belief that great tequila brings people together to create unforgettable experiences,” said Laurie Payne, Founding Member, Principal Investor, and CEO of Dios Azul. “AEW Forbidden Door is one of the most exciting events in professional wrestling, uniting fans and athletes from around the world. We’re proud to partner with AEW and introduce Dios Azul to its passionate global audience through unique activations, premium hospitality experiences and moments fans will remember long after the final bell.”

Dios Azul describes itself as a premium blue agave tequila brand that has grown quickly through partnerships across sports and entertainment. The Forbidden Door deal marks a high-profile step into professional wrestling for the brand.

AEW Forbidden Door airs live on pay-per-view and streams on HBO Max this Sunday, June 28, from San Jose.