CM Punk says he had the approval of Paul Bearer’s children before leaning into one of the most controversial angles of his career during his 2013 feud with the Undertaker. Speaking on the Games With Names podcast, Punk revealed that Bearer’s family gave him the go-ahead to disrespect their father’s legacy on WWE television, even as the wound from Bearer’s real-life death was still fresh for everyone involved.
The angle remains one of the more talked-about chapters in Punk’s WWE run. Bearer, the longtime on-screen manager of the Undertaker and Kane, passed away in March 2013 in the middle of the storyline that pitted Punk against the Deadman. Rather than shelve the material out of respect, WWE leaned into it, having Punk mock Bearer, target his memory, and ultimately desecrate his urn during the build to their WrestleMania 29 match. It was a jarring, uncomfortable stretch of television that blurred the line between scripted heat and real grief, and it drew plenty of criticism at the time from fans and media who felt the company had gone too far.
Knowing now that Bearer’s own children had signed off on the direction adds important context to what was, and still is, one of the most talked-about heel runs of the modern era. Punk was in the middle of his lengthy, career-defining title reign and subsequent pipe bomb-fueled heel turn during this period, and the Undertaker feud let him operate with a viciousness that few top-tier stars were ever allowed to display on WWE programming. Going after a real death, with the family’s blessing or not, was a gamble that could have easily backfired on WWE’s perception with the audience.
It’s also a reminder of how much trust and communication existed behind the curtain even when the on-screen product looked exploitative. WWE has a long history of blending real tragedy into storylines, from Eddie Guerrero tributes to Owen Hart-adjacent material, and the reaction to those moments often hinges on whether the family was consulted. Punk publicly clarifying that Bearer’s children were on board reframes the angle less as WWE steamrolling a grieving family for ratings and more as a deliberate, cleared creative choice meant to add real emotional stakes to the Undertaker program.
The feud itself is remembered fondly by many as a showcase for Punk’s promo work and his ability to make audiences legitimately uncomfortable, a skill that became a hallmark of his later heel runs in AEW and WWE alike. Nearly thirteen years later, Punk revisiting the story on a podcast underscores how much that Undertaker feud still resonates with fans and how carefully WWE navigated a genuinely delicate situation behind the scenes.
Whether more details about those conversations with Bearer’s family ever surface remains to be seen, but for now, Punk’s comments offer a clearer picture of just how much thought went into one of wrestling’s most emotionally charged storylines.
Reporting and match coverage produced by the PW Exclusive team. Articles under this byline are drafted with AI assistance and reviewed before publication — see our editorial standards for how we work.
More from PW Exclusive Staff →
Every match, rumour and result as the briefcase goes up in New Orleans
Visit the Hub
Join the discussion. Free MyPWE account — comment, react and get replies.
Create free account Log in