Club WWE Launching Founding Member Preview This Friday at $99 Annual Rate

WWE has revealed the first details surrounding Club WWE, a new membership program set to open its Founding Member Preview on Friday, July 17.

According to promotional material sent to fans, the annual membership is priced at $99 and comes with a range of benefits geared toward die-hard WWE supporters. Chief among the early perks is a Founding Member Kit — a package of exclusive items created specifically for those who sign up during the preview window. The promotional material also teases a “first look” at additional membership inclusions, though full details on those benefits were not disclosed in the initial announcement.

The Founding Member framing suggests WWE is looking to reward early adopters with something distinct from what a standard membership might eventually offer, a common strategy for fan-club and subscription launches intended to build early momentum and loyalty.

At $99 per year, the program positions itself as a premium offering for WWE’s most dedicated audience. Whether that price point delivers enough value will likely depend on the full slate of benefits WWE reveals when the preview officially opens on July 17. For now, the combination of an exclusive physical kit and the “founding member” cachet appears to be the headline draw.

With WWE’s content and live event schedule as robust as ever heading into the second half of 2026, a structured fan membership program is a logical extension of the company’s efforts to deepen engagement beyond traditional pay-per-view and streaming products. More details on Club WWE’s full offerings are expected when the preview goes live later this week.