AEW Partners With Heavys on Branded Headphones, Including Swerve Strickland Edition

AEW has stepped into a new product category, announcing a partnership with headphone brand Heavys that brings three distinct styles of premium audio gear to ShopAEW.

All three styles are priced at $289 each and are available now. Among the offerings is a Swerve Strickland-branded edition, which incorporates his recognizable “Whose House?” logo and catchphrase into the design — a natural fit for one of AEW’s most prominent names. A second option is a “Sickos” edition featuring the AEW logo, rounding out the lineup with an option aimed at the broader AEW fanbase.

The move signals AEW’s continued effort to expand its merchandise footprint beyond traditional wrestling apparel and accessories. Premium branded headphones represent a step up in both price point and product category compared to the typical wrestling merch table fare, suggesting the promotion is targeting fans willing to invest in higher-end lifestyle products tied to their favorite talent or brand. At nearly $300 a pair, these are clearly positioned as collector or enthusiast items rather than everyday impulse buys.

For Swerve Strickland specifically, a signature headphone line adds another layer to his merchandise presence at a time when he remains one of AEW’s most recognizable figures. The “Whose House?” branding has become one of the more distinctive catchphrases in the company, and attaching it to a premium audio product gives fans a new way to represent him away from the arena.

All three styles are currently live on ShopAEW for anyone looking to add a piece of the collaboration to their collection.