AEW Named Title Sponsor Of Owen Hart Foundation Event

All Elite Wrestling has signed on as the title sponsor for the Owen Hart Foundation’s 27th Anniversary Event, set for November 21 at the Southern Alberta Jubilee Auditorium in Calgary. The evening will be billed as “An Evening With Elvis Costello,” featuring the veteran singer, songwriter, and producer, rather than a traditional wrestling card.

The Owen Hart Foundation was established by Martha Hart in memory of her late husband, the beloved Hall of Famer who died in a tragic in-ring accident during a WWE pay-per-view in 1999. Since then, the foundation has hosted annual fundraising events in Calgary, often blending entertainment with charitable outreach, while also working to preserve Owen’s legacy within the wrestling world and beyond.

AEW’s involvement as title sponsor continues a relationship that has grown steadily over the past several years. Tony Khan has been outspoken about his admiration for Owen Hart, both as a performer and as a person, and the promotion has folded that appreciation into its own product — most notably through the Owen Hart Cup tournaments, which AEW has run annually to honor his memory and in-ring legacy. Martha Hart has publicly credited Khan and AEW with treating Owen’s history and family with a level of respect she felt was often missing elsewhere in the industry for years after his death.

This sponsorship marks another step in cementing that partnership outside the ring. Rather than a wrestling show, the anniversary event leans into a different kind of tribute, giving fans and supporters of the foundation a night centered on music and celebration rather than in-ring competition. It’s a reminder that the Owen Hart Foundation’s mission has always extended past wrestling nostalgia — the organization has supported various charitable causes over the years, and events like this serve as both fundraisers and a way to keep Owen’s memory alive for a new generation of fans who may only know him through documentaries, tribute matches, or AEW’s own programming.

For AEW, aligning with the foundation also reinforces the company’s broader positioning as a promotion that values wrestling history and the families connected to it — a contrast Khan has drawn deliberately at times when discussing how the Hart family’s legacy has been handled industry-wide. Calgary itself carries deep significance in that story, as the birthplace of the legendary Hart wrestling dynasty and the Hart family’s Stampede Wrestling promotion.

No additional details about the event’s programming, guest list, or ticket availability were included beyond the confirmation of AEW’s sponsorship and the Elvis Costello billing. As the date approaches, more specifics are likely to surface about how AEW’s branding and possible on-site presence will factor into the November 21 evening in Calgary.

For now, the news serves as another marker of just how intertwined AEW has become with the Owen Hart Foundation’s ongoing efforts — a relationship built on shared reverence for one of wrestling’s most respected and mourned figures.