Ospreay’s Assassin’s Creed Partnership Hits New Heights at All Out

Will Ospreay’s unusual and long-running tie-in with the Assassin’s Creed video game franchise reached another milestone at AEW All Out on September 26, when he defended the AEW World Championship against Jon Moxley with an entrance built entirely around the series — right down to a voiceover from Matt Ryan, who portrays Edward Kenway in the games.

It’s the latest chapter in a collaboration that’s now three years old and shows no sign of slowing down. Ospreay marked the occasion the following day with a post thanking the Assassin’s Creed team, writing that the franchise gave him his first-ever brand collaboration back in 2023 and has continued investing in him ever since, adding that he’s grateful for the chance to “carry the creed.” The post featured Ospreay in his All Out jacket, emblazoned with the Assassin’s Creed logo and styled after the game’s protagonists — a look that’s become part of his identity in the ring.

What makes this relationship notable is how it’s structured. Most wrestling-and-gaming crossovers attach themselves to a match or an event — think WWE WrestleMania 41’s Clash of Clans tie-in, or AEW’s Texas Chain Saw Massacre Deathmatch in 2023. Ospreay’s deal with Assassin’s Creed skips that entirely; there’s been no themed match, no branded stipulation. Instead, the partnership is woven directly into Ospreay himself — his entrances, his gear, even his finishing move, the Hidden Blade, which borrows its name and concept straight from the games.

This isn’t a one-off gimmick, either. The full-blown entrance treatment has shown up before, including at NJPW Wrestle Kingdom 18 and AEW All In, with narration voiced by Ezio Auditore da Firenze, the franchise’s original protagonist. Pairing that history with Edward Kenway’s voice actor at All Out suggests Ubisoft and Ospreay are still actively expanding the collaboration rather than letting it coast.

Ospreay, for his part, wants to take things even further. Speaking about his connection to the series, he said he’d love to land a cameo, some in-game DLC inspired by his ring gear, or even a role in a movie or TV adaptation — whether that’s voice work or full live-action acting. Given that Watch Dogs: Legion previously crossed over with Assassin’s Creed in a London-set DLC story, and that the tech to revisit that setting already exists, the idea of Ospreay lending his voice or likeness to a similar project isn’t far-fetched.

It’s also worth noting there isn’t really a WWE equivalent to point to. Cody Rhodes has a sponsorship arrangement with Wheatley Vodka, but it mostly lives on his talk show rather than being baked into his in-ring presentation. No WWE talent has built a multi-year, on-screen partnership with a gaming franchise the way Ospreay has — his entrance, finisher, and ring gear are all touchpoints for the brand, not just a logo slapped on a poster.

For AEW, it’s a reminder of the kind of outside-the-box value a top champion can bring beyond match quality. For Ospreay, it’s a partnership that keeps growing creatively each time he steps into a major spot — and with his sights set on DLC or screen time, the next evolution of this crossover might not be confined to the entrance ramp.

Three years ago, Assassin's Creed gave me the opportunity of my first collaboration ever with them. Years later, they've invested so much in me, and I can't thank them enough for allowing me to carry the creed. pic.twitter.com/Y3grWMchuq

— Will Ospreay • ウィル・オスプレイ (@WillOspreay) September 27, 2026