Natalya Says She Wants to Become WWE’s Top Heel

Natalya says she’s ready to go full villain if WWE is willing to build around it. Appearing on Busted Open Radio After Dark, the longtime WWE star opened up about her desire to turn her “Nattie” persona into the kind of dominant, hated heel that could define an era of the women’s division, comparing the idea to a modern version of the legendary Fabulous Moolah.

“Here’s the thing I would love more than anything in the world to be the biggest btch heel imaginable,” Natalya said. “I feel, and again, this is just me speaking from the heart, I absolutely would love that more than anything in the world. Because listen, who doesn’t want to be a modern-day heel Fabulous Moolah, where it’s like, ‘I run all this. I control all of you. I’m the biggest btch in the world.’ Like, I would love to be a mega, mega, mega heel.”

But Natalya was quick to note that pulling off a heel run of that magnitude isn’t something she can do alone. “The thing is, is that we need all hands on deck to do that because Nattie’s got the most equity of any woman that’s ever worked in the industry,” she explained. “So it gets very hard if we can’t all come together to do that, you know what I mean? Like, it’s very hard for me to be a heel if I got to have everybody on board with me being a heel.”

That comment cuts to the heart of what makes her pitch interesting. Natalya has been a fixture of WWE’s women’s division for close to two decades, and her “Nattie” character carries a rare kind of built-in trust with fans — the sense of a beloved veteran and legacy performer who’s always fighting the good fight. Turning that equity into a genuine, top-level heel run would require creative, opponents, and commentary all pulling in the same direction to sell her as a legitimate threat rather than a temporary swerve.

It’s worth remembering WWE has flirted with edgier, more commanding versions of Natalya before, whether through cocky attitude shifts or family-based storylines tied to the Hart legacy. What she’s describing here, though, sounds bigger: a character who claims ownership of the entire women’s division, in the mold of a trailblazing, unapologetically dominant figure like Moolah. It’s a big swing, and Natalya clearly knows it only works with full company buy-in.

Nothing in her comments suggests WWE currently has such a plan in motion. This is Natalya laying out a vision she’d love to see happen, not confirmation of upcoming storyline plans. Still, with the women’s division constantly looking for fresh dynamics and rivalries, a full-throttle heel Natalya is the kind of idea that could resonate if WWE ever decides to commit to it.

For now, it’s a compelling wish list item from one of the most respected veterans in the company — and one worth keeping an eye on as WWE’s creative team continues shaping the women’s landscape heading into the next stretch of storylines.