AEW Adds Wembley Fan Experience Ahead Of All In: London

AEW is giving fans in London a way to get up close with the promotion before All In takes over Wembley Stadium. The company announced an AEW All In: Welcome To Wembley fan experience, set to run Friday, August 28, and Saturday, August 29, inside the Great Hall at Wembley Stadium as part of All In: London weekend.

Each session will be capped at a limited capacity, giving fans a more intimate setting than the stadium show itself. Attendees can get a photo with an AEW star, check out rare AEW and talent memorabilia, snap a picture with the AEW World Championship belt, and shop All In: London merchandise ahead of Sunday’s event. The experience also includes partner activations with Upper Deck, Heavy’s and Shirt Farm, along with a live DJ running contests and giveaways. AEW is also sweetening the deal with an exclusive preview scene from the upcoming AEW Presents The Last Match.

There will be five separate sessions spread across the two days: two on Friday, August 28 (11:00 AM–1:30 PM and 2:30 PM–5:00 PM), and three on Saturday, August 29 (9:00 AM–11:30 AM, 12 Noon–2:30 PM, and 3:00 PM–5:30 PM). Tickets are priced at €60 per session and go on sale Friday, July 24, at 10 AM BST through AEWTix.com and LiveNation.co.uk. Fans hoping for early access can register as an AEW Insider through the promotion’s website ahead of the general on-sale.

The fan experience adds another layer to what’s already shaping up as a massive weekend for AEW overseas. All In: London itself is scheduled for Sunday, August 30, at Wembley Stadium, with tickets already available through the same outlets. AEW says more details on the Welcome To Wembley experience will be released in the coming weeks.

With All In having become one of AEW’s signature annual events, the added fan-facing programming suggests the promotion is looking to turn the London weekend into more than just a single night of wrestling.