WWE’s Social Media and Digital Departments Hit by Multiple Firings

WWE has parted ways with several employees over the past week, with the cuts concentrated in the company’s social media and digital departments. Between two and four staffers from those departments were let go, with the possibility that additional departures may have occurred as well. No names have been confirmed at this time.

Importantly, the firings appear to be strictly a behind-the-scenes staffing matter — no on-screen talent has been affected as part of this particular wave of departures.

The cuts arrive in a broader context of organizational change that has been reshaping WWE’s internal structure for the past couple of years. When WWE merged with UFC to form TKO under the Endeavor umbrella, departments that had operated separately for each brand were consolidated, with joint TKO teams now handling both WWE and UFC projects. That restructuring has gradually reduced headcount across various behind-the-scenes roles.

The social media and digital teams, specifically, have been in something of a transitional state. In recent months, WWE has significantly tightened its enforcement of copyright policies online, aggressively removing clips of matches and programming that circulate on social media — a notable shift from an era when such sharing was largely tolerated, if not quietly encouraged. Content creators who built audiences around WWE reaction videos have felt the squeeze most acutely. Whether the latest personnel moves are connected to that policy shift or simply reflect continued post-merger consolidation remains unclear.

It’s worth noting that earlier talent departures this year coincided with a reported push by the company to reduce costs, including requests for talent pay cuts — something The New Day declined before ultimately leaving WWE. The current round of exits, however, involves staff rather than performers.