Lio Rush Drops Music Video for ‘HE Would,’ Featuring New Japan Academy Dojo Talent

Lio Rush has released an official music video for his track “HE Would,” the latest creative project from the multi-hyphenate performer who has been making waves in AEW.

The video was shot by Young One Studio and leans into Rush’s “Blackheart” persona — the character he has been developing on AEW television to growing fan response. Adding an interesting wrinkle to the visual, the clip features talent from the New Japan Academy Dojo, blending Rush’s AEW presence with connections to the NJPW pipeline.

“HE Would” is part of an EP that is currently available for streaming. For a performer like Rush, who has long operated at the intersection of professional wrestling and music, the release fits a pattern of building his character beyond the ring. The Blackheart persona has given him a distinct identity in AEW, and a music video that extends that aesthetic into a full visual production is a natural next step in that brand-building.

Rush has carved out a reputation as one of the more creatively ambitious performers on the independent and major-promotion circuit, and projects like this underscore why he continues to attract attention well beyond his in-ring work. Whether the momentum from “HE Would” translates into an even higher-profile role on AEW programming remains to be seen, but the Blackheart character is clearly being developed with a long-term vision in mind.