WWE Shop Now Selling a FIFA World Cup Title Belt

WWE’s merchandise arm is getting in on the soccer celebration. Following Spain’s 1-0 win over Argentina in the FIFA World Cup final on Sunday, July 19, WWE Shop has begun selling a FIFA World Cup title belt for $549.99.

The championship is being marketed as a way for fans to commemorate the tournament’s conclusion, tapping into the same custom-belt business WWE Shop has built up around real-world championships, fandoms and pop-culture moments over the years. WWE has increasingly leaned into title-belt merchandise as a revenue stream outside of its usual in-ring product, offering replica and novelty championships tied to everything from other sports to entertainment franchises.

While the belt itself has no bearing on WWE’s actual championship lineage, crossovers like this one show how the company continues to find ways to capitalize on major global sporting events through its retail platform. With the World Cup now in the rearview mirror, it remains to be seen how long the belt stays listed or whether WWE Shop rolls out further international sports-themed merchandise down the line.