Ever since Logan Paul and KSI went head-to-head in the first notable boxing exhibition match between YouTubers, there have been questions as to credibility. One thing that hasn’t been doubted, however, is the impact of these high-profile influencers on the sport, with droves of new fans engaging with boxing for the first time.
With Paul now spending more of his time in the WWE ring, can the 28-year-old achieve the same impact with the legendary wrestling promotion?
WWE markets itself
There’s an argument to be made that says the WWE doesn’t need help with its marketing strategy – this behemoth wrestling promotion has already achieved unprecedented popularity.
— Logan Paul (@LoganPaul) August 7, 2023
Consider the sheer scope of WWE’s franchising and merchandising campaigns. There’s audacious TV coverage, clothing, collectables, and a plethora of official WWE games across the entertainment sector. For example, within the online casino industry, slot games like WWE Legends, featuring stars like the Undertaker, the Rock, and Booker T, are among the most popular offerings for slot aficionados.
For any fans interested in seeing what this game is about, PartyCasino is one of the online casinos offering wrestling devotees the chance to place this iconic WWE slot. Indeed, any new players wanting to experience this quirky game for themselves can look at this site and claim a 100% deposit match of up to $500 upon signing up with PartyCasino.
Of course, traces of the WWE’s worldwide success aren’t only found in online slots with leading providers like PartyCasino; from clothing to action figures and board games, businesses have attached themselves to the WWE juggernaut in a bid to capitalise on the show’s success
With this being the case, you could, as touched on, maintain that the WWE doesn’t need to include Paul on the roster to increase its global viewership; that will happen organically over time.
While that may be accurate to an extent, the reality is also that Paul has a combined social media following of over 74 million people. In other words, there are tens of millions of people who will eagerly watch his every step in the WWE ring who may not have if he hadn’t been involved.
Paul faces off with some of the WWE greats
One of the main benefits of this trend for the WWE is that these new watching eyes who perhaps weren’t old enough to witness some of the greats of the sport in action, will now have the chance to as Paul takes on the most iconic names in the company. It’s a priceless marketing ploy where the curtain to the WWE’s past is drawn back for the next generation.
The YouTuber’s box office match against 48-year-old Rey Mysterio at WWE Crown Jewel in Saudi Arabia for the United States Championship was a prime example of this.
I am truly humbled and honored to be inducted into the #WWEHallOfFame. Thank you to all my family, fellow superstars and the WWE Universe, you are all familia.
— ♛Rey Mysterio❔ (@reymysterio) April 1, 2023
Indeed, millions of new subscribers to the WWE’s pay-per-view event in Riyadh got to see Mysterio’s famed wrestling technique which included his thrilling 619 finishing move when he faced off against Paul.
Despite losing to Paul in an end-to-end showdown, Mysterio’s celebrated athletic ability was on display for newcomers to the sport with the match trending on social media afterwards. Essentially, there is a strong chance that those fans who paid for the event only to see Paul will end up becoming wrestling converts as one of the all-time greats stole the show.
With Paul set to fight the WWE’s most established stars of yesteryear over the duration of his multiyear contract, this emerging audience will only grow.
A trip through time
The WWE has a long history of producing some of the most talented athletes in the world and Paul’s involvement now means that the next generation will get to see why this wrestling promotion has gone from strength to strength since its inception.